Create Converting Landing Pages
Landing pages are the pages that the visitor views after being directed to your site either through Search Engines or through Adwords or YSM or whatever. They are keys to making your money online and so have to be properly created and maintained.
Here are the basic events that happen
- Visitor comes to your landing page
- Visitors views your landing page
- Visitor browses your landing page
- Visitor absorbs your landing page
- Visitor might purchase your product on your landing page
The last step has to be made as “will”. That’s when you make money online. The secrets of creating proper converting landing pages have a lot to with common sense rather than extreme SEO.
First, consider the product that you are selling. Depending on the product adjust your landing page type. You cannot have the same landing page for a web marketing tool and a weight loss program. Your landing page has to be an accumulation of data and reviews that will actually brainwash your visitor into thinking the way you want him to think.
Sharp Statements – end your pages with a sharp statement like “Buy Now!” or “Limited Time Only”. Impulsive buyers will succumb to this.
Short Descriptions – don’t go for 20 – 30 page descriptions on the product. Keep it short and content filled.
Question The Confused – ask them questions. “Do you want to make money online?” or “Are you ready to earn with nothing?”
Have A Flow – have a defined series of texts. Don’t jump from one area to another. Take the visitor gently through each aspect. Don’t mix them up.
Images – Use images wherever you can. They not only brighten up the page, but they have also proved to improve conversion rates.
Testimonials – Provide testimonials. People will definitely want to buy a product well tested and reviewed.
Test - test your pages. Ask friends and co-workers to review the site for you. Don’t let them know its yours.
