(Mianyang News) -- (Reporter: Zheng Xiaoli, Li Chunmei) During the New Year’s Day holiday, it had a heavy snow in Mianyang, which attracted hundreds of thousands of tourists to have their holiday in scenic spots or attractions with ice and snow and hot springs. And it became a highlight in the tourism market. According to the latest data released by the Municipal Tourism Commission on January 1, during the New Year’s Day holiday, the 12 major monitored scenic spots, rural tourism belts and leisure resorts received a total of 207,900 tourists, with its tourism revenue registering RMB 33,453,800.
During the New Year’s Day holiday, many tourists chose to view the snow and climb mountains. During the New Year’s Day holiday, it had a heavy snow in Mianyang. Many scenic spots in Pingwu, Beichuan, Jiangyou and Zitong became popular among tourists to view the snow, play with the snow and ski. The scenic spots also launched many activities with the theme of ice and snow, such as viewing the snow, making snowmen, snowballing, dancing around fire, tasting delicious food, to name but a few. These activities detonated the enthusiasm of many self-driving tourists and attracted them to visit these scenic spots. According to statistics, during the New Year’s Day holiday, Jiuhuang Scenic Spot of Xiqiang, Beichuan, received 15,284 tourists, with its tourism revenue registering RMB 6,571,200.
It was not enough to view the snow and play with the snow. Tourists were also keen to visit the hot springs. It is understood that during the New Year’s Day holiday, seven hot spring hotels in Anzhou Hot Spring Resort were fully occupied. There were tourists from Chongqing, Chengdu, Deyang, Guangyuan and other places. The hot spring hotels introduced parent-child escort tour, the snow viewing, the hot springs with flowers and Chinese medicines and other projects. Among them, Luofu Mountain Hot Spring Resort received 59,070 tourists within the three days, with its tourism revenue registering RMB 7.009 million.
Apart from the snow viewing and the hot springs, there were also other special tourism products introduced by other places. During the New Year’s Day holiday, the stylish and characteristic B&B was popular among tourists. A large number of self-driving tourists from Chengdu, Deyang and Guangyuan were attracted to have their holiday in the B&Bs which introduced a variety of colorful and unique activities.
With the concept of “enjoying the green ecology and the delicious food”, the rural tourism market continued to be popular. During the New Year’s Day holiday, picking organic vegetables and tasting farmhouse firewood meals and other local activities to celebrate the festival were popular among tourists. For example, the Orchid Garden of Jiezi Town, Youxian District, held the activity with theme “Welcome the New Year’s Day Holiday by Giving Orchids As Present”, Shanshuihe Farmhouse of Xinqiao Town held the activity with the theme “Tasting Fruits in Orchard”, Jiahao Vineyard of Weicheng Town held a series of activities such as the Strawberry and Mushroom Picking Festival. These activities attracted floods of tourists. During the New Year’s Day holiday, the Town of Flowers — Fule Town, and the City of Flowers and Fruits, received a total of 51,210 tourists, with its tourism revenue registering RMB 5.9976 million.